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The Transformers is a line of toys produced by the American toy company Hasbro. The Transformers toyline was originally created and produced by Japanese company Takara Tomy (Formerly Takara) and branded as Diaclones and Microman. In 1984, Hasbro bought the distribution rights to the Diaclone and Microman toylines and rebranded them as the Transformers for distribution in North America. Hasbro would go on to buy the entire toy line from Takara shortly after giving them sole ownership of the Transformers toy-line, branding rights, and copyrights, while in exchange, Takara was given the rights to produce the toys and the rights to distribute them in the Japanese market. The premise behind the Transformers toyline is that an individual toy's parts can be shifted about to change it from a vehicle, a device, or an animal, to a robot action figure and back again. The taglines "More Than Meets The Eye" and "Robots In Disguise" reflect this ability. The Transformers toyline is typically divided into two main factions: the heroic Autobots and their opponents, the evil Decepticons (known in Japan as the Cybertrons and Destrons, respectively, except for the live-action franchise). Transformers toys are sold at a number of price points, and various Transformers series utilize unique play features. There have also been a number of spin-offs based on the toys including a Marvel comic book series, an animated television series program presented by Claster Television, a television production company that Hasbro organized for this and similar purposes, that began transmissions in 1984 (Transformers series) and a feature-length movie, The Transformers: The Movie. The original series program was followed by a number of spin-offs with varying levels of popularity. A live-action remake, directed by Michael Bay under the sponsorship of Steven Spielberg, premiered on June 12, 2007 and opened in the North America on July 2, 2007 at 8:00 PM. A sequel to the Live-Action movie, titled Transformers: Revenge of the Fallen, was released in North America on June 24th of 2009.

Wikipedia Link: http://en.wikipedia.org/wiki/Transformers_(toy_line)
eBay Link: View Transformers (toy line) on eBay

Boned When... (Login to Submit a Reason)

1 Action Masters Transformers that don't Transform
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2 Never Boned Still rocks.
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3 Day 1 Sucked from the start.
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4 New Kid On the Block Pretenders
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Transformers (toy line) Comments (You must Login to Comment)

1 The original G1 Transfomer toyline was at its best was at its best in its first couple of years when Hasbro was just bringing over various Japanese robot toys from Takara and paying Marvel Comics to write up personalities for them. Around 1986 (the time of the infamous movie) I guess Hasbro thought that they could design better than Takara and started doing their own designs from scratch. This is when Transformers stopped looking like real vehicles and such and went for a "futuristic" look. That was STRIKE ONE. Next they started focusing too much on gimmicks. Everything became a Headmaster, Pretender, or Micromaster (a ripoff of the popular Micro Machines line). No focus at all on making memorable characters. STRIKE TWO. STRIKE THREE was Action Masters in 1990. Transfomers that don't Transform. Can you believe some suit probably got seven figures to come up with that? And of course Hasbro sunk half that years toyline into that concept. (The other half of the toyline was Micromasters). Kids didn't buy them of course and Hasbro shrugged it off as "I guess kids don't like Transformers anymore" and canceled the G1 toyline in North America. -- Submitted By: (Travoltron) on November 11, 2010, 9:29 pm - (0 votes) - Login to Vote

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