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Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1955, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King. Over the next half century the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010 3G Capital of Brazil acquired a majority stake in BK in a deal valued at $3.26 billion (USD). At the end of fiscal year 2010, Burger King reported it had more than 12,200 outlets in 73 countries; of these, 66 percent are in the United States and 90 percent are privately owned and operated. BK has historically used several variations of franchising to expand its operations. The manner in which the company licenses its franchisees varies depending on the region, with some regional franchises, known as master franchises, responsible for selling franchise sub-licenses on the company's behalf. Burger King's relationship with its franchises has not always been harmonious. Occasional spats between the two have caused numerous issues, and in several instances the company's and its licensees' relations have degenerated into precedent-setting court cases. The Burger King menu has evolved from a basic offering of burgers, french fries, sodas and milkshakes in 1954, to a larger, more diverse set of product offerings. In 1957, the Whopper was the first major addition to the menu; it has since become Burger King's signature product. Conversely, BK has introduced many products which failed to catch hold in the marketplace. Some of these failures in the US have seen success in foreign markets, where BK has also tailored its menu for regional tastes. After the purchase of the company in 2002, Burger King began to aggressively target the 18-34 male demographic with larger products that often carried correspondingly large amounts of unhealthy fats and trans-fats. This tactic would eventually come to hurt the company's financial underpinnings and cast a negative pall on its earnings. The 1970s were the "Golden Age" of Burger King advertising, but beginning in the early 1980s, the company's advertising began to lose focus; a series of less successful ad campaigns created by a procession of advertising agencies continued for the next two decades. In 2003, Burger King hired the Miami-based advertising agency of Crispin Porter + Bogusky (CP+B). CP+B completely reorganized Burger King's advertising with a series of new campaigns centered on a redesigned Burger King character accompanied with a new online presence. While highly successful, some of CP+B commercials have been derided for perceived sexism or cultural insensitivity.

Wikipedia Link: http://en.wikipedia.org/wiki/Burger_king
eBay Link: View Burger King on eBay

Boned When... (Login to Submit a Reason)

1 The King becomes plastic mute That thing is creepy.
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2 They changed the french fries YUCK!
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3 Never Boned Still rocks.
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4 No more Burger King Kids Club No more Kid Vid, Jaws, I.Q., etc.
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5 Burger Shots People actually pay 50 cents more to get less!
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6 New chicken tenders Taste almost as bad as the fries
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7 Day 1 Sucked from the start.
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8 No more 99 cent Whopper Defeated the whole purpose of going there
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9 5 Chicken Tenders is now 4 But the price of 99 cents stays the same!
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10 No more "have it your way" New look Burger King just not the same
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11 Herb the Nerd as Mascot Why Should We Eat What He Does?
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Burger King Comments (You must Login to Comment)

1 Why isn't the Subservient Chicken on here? That thing right next to the plastic King mascot is just as creepy. You can tell it to do (almost) anything. That site has existed for quite a while, though I think it has finally been taken down. But, it was something for a while. -- Submitted By: () on March 23, 2014, 1:24 am - (1 votes) - Login to Vote
2 On another note though, i voted for King becomes plastic mute, i agree that he was creepy and weird. Very strange indeed. I remember seeing him and thinking WTF? -- Submitted By: (Icemouth) on November 30, 2012, 8:05 am - (1 votes) - Login to Vote
3 I think Burger King's burgers aren't half-bad. The Double Stacker, their cheeseburger, Whopper, etc. I like the fact that they have that flame-broiled flavor that most burger places don't have. Also they actually use real hamburger, and believe it or not, McDonald's and quite a few other fast food chains do not. Their chocolate milkshakes are pretty damn good as well. I think their lack of popularity generally comes from ppl being so stuck on McDonald's but, don't knock it if u haven't tried it for yourself, the Stacker is just as good as, if not better than McDonald's cheeseburgers. Before u hop aboard the "I Hate BK" bandwagon, they do have some items that are good. -- Submitted By: (Icemouth) on November 28, 2012, 10:43 am - (1 votes) - Login to Vote
4 As far as burgers go, BK beats Wendy's (though Wendy's is OK). But when it comes to chicken sandwiches, Wendy's spicy chicken fillet beats any of BK's chicken choices (though their tendercrisp is tasty). -- Submitted By: (Robert) on April 12, 2012, 1:24 pm - (0 votes) - Login to Vote
5 Jp, I never even heard of Whataburger before seeing your post. Now I'm curious. -- Submitted By: (DolFan316) on April 4, 2012, 7:27 pm - (0 votes) - Login to Vote
6 Apparently, Burger King isn't #2 any more. That prestigious rank has gone to Wendy's. (for some reason) I don't really like them myself, as a matter of fact, I'd rather have BK) Now that tells me Whataburger isn't nation wide. Certainly not world wide. If it was, I'm pretty positive Whataburger would be #2 maybe even #1. They have the best burger(s) that a fast food chain can produce IMO. -- Submitted By: (Jp) on April 3, 2012, 6:51 pm - (1 votes) - Login to Vote
7 BTF when that masked mascot started to inspire genuine feelings of hatred and violence in me towards him. Not that I was ever a Burger King guy anyway, I can't stand soy meat. -- Submitted By: (DolFan316) on January 16, 2012, 1:33 am - (0 votes) - Login to Vote
8 The fries are still the reconstituted mashed potatoes they had before, only thicker. -- Submitted By: (Robert) on January 14, 2012, 1:36 pm - (0 votes) - Login to Vote
9 Just tried the new fries. Didn't like them. They seemed to be unsalted, too. I don't know if they screwed up on mine, or they're all like that. -- Submitted By: (Travoltron) on December 10, 2011, 7:59 pm - (0 votes) - Login to Vote
10 I just read somewhere that Burger King changed their fries again. I can't form a complete opinion on them, since I have yet to have them, but I've been wondering why fast food chains feel like changing their fries recently (such as Wendy's, which had my favorite fries before they changed it). I won't say that it's a "BAD" thing, but I keep wondering. -- Submitted By: (cartooner) on December 9, 2011, 11:55 pm - (0 votes) - Login to Vote
11 People are bound to get sick and tired of it. It could happen! -- Submitted By: (Robert) on October 4, 2011, 7:26 pm - (0 votes) - Login to Vote
12 Robert, Perhaps. I guess it would be like asking for 'reality' shows to become 'soaps' in terms of audience apathy and network hostililty. Oh, well, maybe THAT will happen in a few more years. -- Submitted By: (Pelirojo) on September 18, 2011, 5:47 pm - (0 votes) - Login to Vote
13 Pelirojo...that would be icing on the cake. I hope it's not asking for too many miracles at once. -- Submitted By: (Robert) on September 15, 2011, 8:17 pm - (0 votes) - Login to Vote
14 Robert, Agree that those are two good news items. Maybe we can hope for no more lame advertizing gimmicks [can we get rid of Swiffer personified Dust, Mud and Speck characters next?]. -- Submitted By: (Pelirojo) on September 4, 2011, 12:11 pm - (0 votes) - Login to Vote
15 First, Jon and Kate + 8 gets cancelled. Now, the freaky plastic king is being retired. Can things get any better?! -- Submitted By: (Robert) on September 3, 2011, 1:35 pm - (0 votes) - Login to Vote
16 I vaguely remember the Who is Herb ads, and then seeing that he had been revealed in a human interest story on the news. I was kind of disappointed that after all the build-up, he just looked like a stereotypical nerd. I don't remember any ads with him in them. My memories of the original Burger King are even vaguer, though I remember him playing basketball once and having a magic ring. They really should bring that guy back. It could be hilarious detailing what a King of Burgers actually does. -- Submitted By: (Travoltron) on August 24, 2011, 3:03 pm - (1 votes) - Login to Vote
17 That perverted plastic Burger King mascot was one of the dumbest mascots in history. It ranks up there with the stupid Diet Coke mascot from the eighties that had a can of Diet Coke for a head. -- Submitted By: (JayD) on August 24, 2011, 12:28 am - (1 votes) - Login to Vote
18 I remember Herb!!! That's how old I am. LOL I agree that the masked costume looked like something a serial killer would wear and I rooted against him in every ad. It got to the point where I found myself actively wanting somebody to just beat the crap out of that guy. If it even WAS a guy under there. In the end it's all moot since I literally never go to Burger King regardless. -- Submitted By: (DolFan316) on August 23, 2011, 6:53 pm - (1 votes) - Login to Vote
19 Anyone else remember Herb the Nerd from '85 to '86? It seemed someone got the bright idea of having a campaign in which they'd found out the very last person in the US who had never had a Burger King burger was this glasses-wearing, white socked nerd who they then had a 'Where's Herb' campaign to see if patrons could FIND him and give them big prizes. Long-short is he got found, THEN they made him the SPOKESMAN but this bombed when folks decided that they didn't want to eat what Herb had. Anyway, even HERB was better than the Plastic Faced King. Not that I've even there in years, though. -- Submitted By: (Pelirojo) on August 23, 2011, 1:15 pm - (1 votes) - Login to Vote
20 I don't think it was necessarily a BtF factor, but that plastic King with the fixed facial expression was as creepy as all get out. Does anyone else remember the King from the 1970s when he was a real person? He was funny and friendly and decidedly NOT creepy, and neither was his arch-nemesis the Duke of Doubt. The King even sang his own jingle: "I'm the marvelous, magical Burger King, I can do most anything ..." Also, I agree with the previous commentor about the Duke of Doubt vs. the plastic King: if those two got into a fight, I'd be cheering for the Duke. -- Submitted By: (Mythigator) on August 22, 2011, 8:00 am - (1 votes) - Login to Vote

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