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What Happened to JTS? Jump the Shark?

The term "Bone the Fish" was created in direct reference to TV Guide parent Gemstar. Sometime in 2006, Jon Hein decided to sell the website known as "Jump the Shark" or "JumptheShark.com". Hein sold his company, Jump The Shark, Inc., to Gemstar (owners of TV Guide) on June 20, 2006 for "over $1 million". After Jon Hein sold it he went to work with Howard Stern. Some Howard Stern staff have speculated that the site sold closer to $5-$10 million, however. We like to say that was the point in time when the website Jump the Shark "Boned the Fish".

Around January/February 2009, Gemstar decided to redesign the website. With this new redesign they decided to scrap all the old content and make JTS a redirect to there gossip blog site. Some argue that this is the point in time when the website "Boned the Fish".

It was a complete slap in the face to the jumptheshark.com community. The icing on the cake was Gemstar had the audacity to redirect the old JTS site to a subdirectory of TVGuide.com, basically they bought page views looking for Jumptheshark.com. To show how clueless they are, they went about titling some of their blog columns "shark bites" and "dancing with the sharks" to get more readers.

View Jumptheshark.com Random Topic - Submit your vote for when you think Jumptheshark.com Jumped itself or Boned the Fish!

Jumptheshark.com has now jumped itself! The irony!

  • TVGuide - the channel - is a celebrity gossip channel.
  • TvGuide.com is a celebrity gossip site, with TV listings sprinkled in here and there.
  • Tvguide.com/jumptheshark (yes, they redirected jumptheshark.com to that subdirectory) is a NEW gossip page.

Jumping the Shark

Jumping the shark is a colloquialism coined by Jon Hein and used by TV critics and fans to denote that point in a TV show or movie series' history where the plot veers off into absurd story lines or out-of-the-ordinary characterizations, particularly for a show with falling ratings apparently becoming more desperate to draw viewers in. In the process of undergoing these changes, the TV or movie series loses its original appeal. Shows that have "jumped the shark" are typically deemed to have passed their peak.

Let Us Know How You Feel About It!

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Some Thoughts From Around the Web

I can't believe the JTS website actually jumped the shark!!! It used to be my favorite website. -- Submitted On: (April 3, 2013, 12:59 pm)

I hate the new JTS website! -- Submitted On: (March 22, 2012, 4:22 pm)

i was so disappointed that JTS was sold to tvguide...they made a great website completely disappear. -- Submitted On: (May 1, 2010, 11:25 pm)

TV Guide ATE the shark and flushed its "remains" down the can. Too bad they ruined such a popular expression by buying JTS... -- Submitted On: (March 7, 2010, 9:48 pm)

It was pretty lame TV guide did that. They could've left the old site available for everyone to see at least. -- Submitted On: (October 22, 2009, 7:44 pm)

I was *appalled* when the JTS site disappeared into TV Guide. The original JTS.com was the funniest site on the web, thanks to all of its contributors. What happened to the old content? (I have to think that a stick-up-its-ass institution like TV Guide would have destroyed it.).That really bites. -- Submitted On: (October 12, 2009, 7:15 pm)

The old content could always be reposted... http://web.archive.org/web/20080822054013rn_1/www.jumptheshark.com/index.jspa -- Submitted On: (October 5, 2009, 10:24 pm)

I decided to look up some old TV shows on JTS this past week. I hadn't been to the site in a few years. You can thus imagine my shock when I saw that it had become nothing more than a gossip column on TV Guide! Is nothing sacred to these corporate fat cats? Anway, I'm through with JTS. I hope BTF will stay true to its ideal and never sell out like its predecessor did. -- Submitted On: (August 7, 2009, 10:47 pm)

Just went over to the Scottish Site, what a MESS!!! There are no new gossip blogs and Erin Fox, the hatchet lady that wrote on there is gone. Fired? Can anyone figure this out? Also there are no comments there except people slamming the site, and there are very few of those. I wonder if all of the other user comments on the blog articles were TV Guide employees or bots? Check it out, it is really a sad and odd sight to behold, and a guy even wrote a poem on there!! Here it is...thanks A.S. MARTBOY (As published on the Scottish site..) As I was cutting the lawn yesterday, the rich history of this site moved me to poetry. I hope you enjoy it: There once was a man named Timmy Molloy Who people at Radnor did choose to employ. Their mission was clear; their mission was dark: "We'll go fix the site they call 'Jump the Shark.'" And Timmy assisted, like lambs in their flocks; He'd seen what had happened to poor Erin Fox. The suits made a change, like a prince to a frog They turned it into a "whats on TV" blog. But with 4 dismal comments, it's starting to fade It's been almost 2 weeks, no columns been made. Think of your ratings, please heed this remark: "C'mon, TV Guide, give us back "Jump the Shark!" Thank you. Thank you very much...... -- Submitted On: (July 15, 2009, 7:14 am)

One more great site falling to corporate America. At least we didn't have to read what the professional critics said because we are the public that watches TV and it would do TV guide and others to remember this. -- Submitted On: (June 9, 2009, 12:23 am)

You could trust what people posted on JTS because they were giving their OWN opinion. Whether I agreed with them or not, it was interesting. If I want the kind of pap served up on TVGuide's JTS page, I would just go to TMZ, or Eonline... It is ironic, isn't it that our JTS site, jumped the shark when TVGuie got it... That stinks, huh?????? -- Submitted On: (May 10, 2009, 12:01 am)

Here's a sampling of the New JumpTheShark.com's gossip-style pap: "No show has played the "will they or won't they" game more aggressively this season than Bones. Goofy, brawny FBI agent Booth and overly-clinical, brilliant forensic anthropologist "Bones" have been bickering and flirting for more than three seasons now. Last season they shared a mistletoe-prompted smooch, and producers have hinted at more romantic developments this season. Might Booth and Bones hook up on the back of a jumping shark?" How can ANYONE read that fawning, simpering, glib smack without puking their guts out? But that's the lobotomy-brained crap that JumpTheShark.com has become! THANK YOU JON HEIN-- SELLOUT! You haven't heard the last of us. -- Submitted On: (May 2, 2009, 10:28 am)

TV Guide just killed their own golden shark. When it was a forum, they were getting lots of hits, and I was a regular visitor. I could tolerate the advertisements all over the pages, just so long as I could read and post comments. I haven't visited regularly since they changed it. Way to shoot yourself in the foot, TV Guide! -- Submitted On: (April 22, 2009, 7:52 pm)

TV Guide ruined a web institution. Good for them. Jerks. -- Submitted On: (April 18, 2009, 9:39 pm)

I did not spend a lot of time on the JTS site, but just went tonight to look at a few shows. Behold, a TV guide site!!!! Only a few shows to choose from and biased articles in the form similar to movie views. Sure they knock some shows a little, but there is always a positive spin at the end..totally unlike JTS. Anyway, it was bad. -- Submitted On: (April 14, 2009, 9:38 pm)

Controversy Because the original JumptheShark.com website was famous as an unfiltered listing of honest, diverse and intelligent opinions by ordinary individual viewers and critics, some claimed that TV Guide purchased it in order to "silence" public discussion and criticism of television shows, and replace the site's public-forum content with its own trademark "tabloid-gossip" style of simple glib praise, promotion and hype of mediocre television. The new site no longer permits public input of opinions, but rather simply presents sensationalized feature-discussions of television-show plots, actors, and various other show-trivia by TV Guide writers. Fans of the original site were also outraged over the fact that the site's many years of public contribution and content of various television programs, were purchased so that they could be entirely erased and destroyed by TV Guide, thereby further supressing public discussion and criticism of television. While the site was privately owned by Jon Hein, many nevertheless claimed TV Guide's takeover and deletion to be a form of "corporate censorship" against the Public Domain, reminescent of book-burning. [edit] Pending Lawsuit Still others claimed that Hein owned only the site itself, but that the actual submissions remained the property of the individual authors under U.S. copyright law-- and were submitted by such only for the purpose of public viewing, and not private sale, use or disposal by Hein or others. These plaintiffs are currently in the process of arranging pending federal class-action litigation against Hein and Gemstone, for violation of federal copyright law as well as other concerns. -- Submitted On: (April 14, 2009, 2:50 pm)

I can't imagine why else that Gemstone (TV Guide) would purchase the site and its content for up to $10-15 million, unless they sensed that the public dissing of crappy television was hurting their business by causing people to tune out. After all, the only other thing they had to gain from it was the domain name "JumpTheShark.com," which they could have had for much less if they simply bought the name and paid Jon Hein to change it to something else. And the new site has nothing whatsoever to do with TV shows "jumping the shark" anyway, so it makes absolutely no sense that they'd purchase that name: obviously, TV Guide has an interest in claiming that there are NO crappy TV shows, EVER.... particularly since there's more crap on TV now than ever with all the stupid "Reality shows" and "talent shows." -- Submitted On: (April 14, 2009, 1:52 pm)

Because the original JumptheShark.com website was famous as an unfiltered listing of honest, diverse and intelligent opinions by ordinary individual viewers and critics, some claimed that TV Guide purchased it in order to "silence" public discussion and criticism of television shows, and replace the site's public-forum content with its own trademark "tabloid-gossip" style of simple glib praise, promotion and hype of mediocre television. The new site no longer permits public input of opinions, but rather simply presents sensationalized feature-discussions of television-show plots, actors, and various other show-trivia by TV Guide writers. Fans of the original site were also outraged over the fact that the site's many years of public contribution and content of various television programs, were purchased so that they could be entirely erased and destroyed by TV Guide, thereby further supressing public discussion and criticism of television. While the site and its content were indeed privately owned by Jon Hein, many nevertheless claimed TV Guide's takeover and deletion to be a form of "corporate censorship" against the Public Domain, reminescent of book-burning. -- Submitted On: (April 14, 2009, 1:51 pm)

Jon Hein may not have owned the submissions on the website, and therefore they would not be his to sell; rather, most of the content of the website, was the property of the individual authors, and was only submitted for the purpose of public viewing-- NOT private sale, use or disposal. Therefore there is potential for a federal class-action lawsuit against Jon Hein and Gemstone/TV Guide, for violation of copyright law, for at least $10 million by all the individual submitters to the site. I believe that this was not only a violation of copyright law, but also a form of "corporate censorship" by which TV Guide sought to suppress public Free Speech, discussion and criticism of mediocre television, which TV Guide believed would hurt their sales. It's time we stood up to Big Business and sell-outs like Jon Hein, and let them know that they can praise crappy television, but they can't stop us from dishing it. -- Submitted On: (April 14, 2009, 12:39 pm)

That sucked in a big way. Typical mass media clueless bullsh**. -- Submitted On: (April 12, 2009, 9:18 am)

Man, f**k TV Guide! -- Submitted On: (April 11, 2009, 11:41 pm)

I loved the old website and went there frequently over the years. What purpose was there in getting rid of it? I wish I had known about this ahead of time. It seems like the whole thing must be saved somewhere. -- Submitted On: (April 5, 2009, 10:19 pm)

This was the worst shark jump in history! This was such a fun site to go to and reminisce. Now it is there in name only. -- Submitted On: (April 5, 2009, 7:21 pm)

I logged on to Jump The Shark back in February or so, only to find out that the priceless comments have been wiped off the face of the Earth! I am mad! I have been a JTS fan since 2003, and I am shocked to see it disappeared! I even wanted to see a Disney Channel page similar to the Nick page! I want my JTS back! -- Submitted On: (April 3, 2009, 7:42 pm)

I wasn't a member, but I will forever miss all the dumb and funny comments back at the old jumptheshark site. It's such a pity the years of user-created content has been lost. Good luck with your new site, I really hope it catches on. -- Submitted On: (April 3, 2009, 12:06 am)

I was angered when "Jump The Shark" did just that. Now I wonder if this site will ever pick on poor Ted McGinley, who I personally think is one of the most underrated performers ever. -- Submitted On: (April 2, 2009, 11:27 am)

What TV guide did to JTS was like what Lucas and Spielberg did to Indiana Jones with the Crystal Skull movie- it was a pre-meditated rape of a classic franchise, South Park summed it up really well in their 12th season with the "Chinese Problem" Episode. -- Submitted On: (April 1, 2009, 10:30 am)

The new site stinks! -- Submitted On: (April 1, 2009, 8:05 am)

Something about that site must have angered TV execs. They bought that site with the express purpose of dismantling it, and they have done that. -- Submitted On: (April 1, 2009, 7:15 am)

Yeah I miss that site too! I've noticed in the last month that I never seem to find that site anymore, I get this stupid TV guide gossip site. Only dug into what was wrong tonight. Apparently TV guide bought the site to destroy it. -- Submitted On: (April 1, 2009, 7:15 am)

It drives me nuts that TV Guide crapped this all up. -- Submitted On: (April 1, 2009, 7:15 am)

The site is not what it used to be, and has been bastardized by the evil that is the "new" TV Guide. I could not find a section with user comments on beloved shows. -- Submitted On: (April 1, 2009, 7:15 am)

I had no idea they bought it out - what a shame as the original site was funny and interesting. Now it's just a pile of corporate crappenfest. What a waste, I bet a user created one will show back up, one that isn't a lame ass attempt at blogging. -- Submitted On: (April 1, 2009, 7:15 am)

Wasn't the whole point of the original site was for tv viewers to geek out and complain about tv shows? I can't even find the archives for old shows now. It's horrible. -- Submitted On: (April 1, 2009, 7:15 am)

The user comments are what made the site, they took the human part of it away. I didn't even try digging at TV Guide's site due to it's glacial load speed on my computer. -- Submitted On: (April 1, 2009, 7:15 am)

It was lousy before, yes, but this is still sad. They had to pay money to do this soulless corporate-blog-(tm) rip-off? -- Submitted On: (April 1, 2009, 7:15 am)

Jump the Shark has jumped the shark. Ba dum bum! -- Submitted On: (April 1, 2009, 7:15 am)

The original JUMP THE SHARK website was one of the Internet's first (and best) websites way back in 1996-7. I loved going to it and leaving online posts talking about when my favorite tv shows (and hundreds of shows were available to comment on) did themselves in. I loved the Little House on the Prairie page. I cannot believe that TV Guide, whose signature paper-back sized television guide has in and of itself become a money-losing shell of it's own former pre-Internet, pre-Digital glory days, could sweep in and literally destroy this formerly awesome JUMP THE SHARK website. It is butt-awful now!! Face it,TV Guide,you should have been put out of business when the Internet was born. Based on the the continuing pathetically low sales of your present-day Star-like Gossip Glossy Magazine...you ruined that too!Please TV Slide, oh, I'm sorry, "Guide": Do us JUMP THE SHARK website fans a solid and SELL the site back to someone who'll return it to it's former glory.F-OFF TV Guide!! -- Submitted On: (April 1, 2009, 7:15 am)

Want the original website back? Go and sign the petition here http://www.petitionspot.com/petitions/jumpedtheshark -- Submitted On: (April 1, 2009, 7:15 am)

Jump the Shark.com itself jumped the shark when it sold out to Murdoch's TV Guide. TVG gutted it and tries to pretend it's still relevant, or viable. But then, TV Guide jumped the shark when it changed formats and stopped carrying local TV information. It too pretends to be relevant and fails big time. -- Submitted On: (April 1, 2009, 7:15 am)

One more "new and improved" disaster. The old site wasn't perfect but it was fun; liked being able to get to a show quickly via alpha listing without a bunch of advertising. Think this latest visit will be my last; just isn't worth checking out now. "If it ain't broke -- Submitted On: (April 1, 2009, 7:15 am)

The Jump The Shark site used to be a great source for critiquing and learning about television history. But it all went downhill once Jon Hein, the founder of jumptheshark.com, sold out to TV Guide. For some time, things for the most part, remained the same. But a week or so ago, I checked in and noticed that the site became a completely barebones shell of its former self. To put things in proper perspective, it was as if it went from a common fan blog to just another run-of the-mill gossip site. Any sense of idenitity or punch has been completely striped in favor of a basic corporate agenda (to be as "politically correct" as remotely possible). Not that it matters much, but in the mean time, I've set up a Yahoo! club: http://tv.groups.yahoo.com/group/The_Shark_Jumps_Again/ -- Submitted On: (April 1, 2009, 7:15 am)

I'm so glad you asked that question because I was wondering the same thing. I thought they just removed the site at first. When I attempted to find it again it reverted me to tvguide.com. Personally I think them merging with tvguide.com was a BAD move. Apparently many other JTS fans weren't too pleased with it either. -- Submitted On: (April 1, 2009, 7:15 am)

New site is terrible in my opinion. Does anyone know how to search for a show or browse via alphabet? Looking for some older shows (Munsters, Adams family, etc) and cannot seem to find a way to look for the shows. -- Submitted On: (April 1, 2009, 7:15 am)

Yeah wtf has happened I can't access the tvshows, I want to look at people's comments on tvshows not categories to current shows that I don't even watch. -- Submitted On: (April 1, 2009, 7:15 am)

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